Hey, what's up and welcome back to another episode of Do Life Big, super pumped to have you here again, today's episode is going to be short and sweet and to the point. And it's going to be really helpful for you. If you're a business owner, and you're lacking the 100% confidence in your pricing. You know, I talked to women who are entrepreneurs every single day. And one of the questions that continues to keep popping up, is they asked me how do I grow my income? How can I get more sales? And the first thing I ask them is, well, let's do a little role-playing here. And let's pretend that I come to you, as a customer. And I asked you how much money your product or service is. How do you typically respond to that? And more often than not, they respond with one of these replies, Well, I mean, it's kind of expensive. And then they have that look of worry and fear on their face as they're talking. But it's, you know, X amount of money or they say something like, well, it's you know, this amount of money. Is that okay with you? Or another one I’ve heard is, you know, it’s X amount of money. And I know it’s a lot, but I can also discount it if that works better for you.
Now, listen, don't go shitting your pants if you've said any of these things before, all right. It's a simple shift in just gaining the confidence and knowing your value and taking all the wishy-washy words out of your response to people. First of all, it is not up to you. It is not up to us to decide what is too expensive for someone, we have no idea what someone's threshold is for money. But I can tell you one thing for sure, if people believe that it will help them in some way, they will pay way more than you think. If you respond with a lack of confidence, with wishy-washy words, all that does is doubt and concern, and worry in the customers' eyes. And customers will 100% of the time always purchase from the person who is confident, who appears to be the expert and knows their worth and value that they'll be giving to their customers.
I used to mentor women for years in the health and fitness industry when I was actively building my network marketing business. And this was a really common theme where we were all promoting and selling the exact same programs and products for the exact same prices. So how is it that one person could grow their income so effortlessly, and be making sales every single day, while others had a hard time selling to just one person. And it always, almost always, like 99.9% of the time, boil down to a lack of belief in what they were selling. Because if you don't truly believe it's worth that price, and you don't believe in the value of what the other person is getting, then how is anyone else ever going to believe in that?, right? They won't.
Another thing I've seen is people don't spend enough time talking about what it is that they're actually gaining. By making this purchase. They don't spend enough time talking about the value of what this other person is going to get. How it will help them. What problem is it going to solve in their life? Sometimes, you know, we are way too quick to just say the price, and then we leave all the good stuff out. And that's when it appears to come across as really salesy to other people. And you're also less likely to gain new customers because they aren't even really sure what they're getting, how it's going to help them how they're going to benefit from it.
So a couple of things that you can start doing today to change this, to improve this so that you can start to grow your income. You can start to have a bigger impact. You can start to help more customers, you can start to get more sales. Number one is you need to know your value. What are you bringing to the table? How can this product or program help someone?
Number two is confidence, you've got to get that confidence. This isn't something that just pops up by the way, you can choose at any moment. To Be confident. Confidence isn't something that just arrives. Confidence is something that happens by you taking the action, and then it builds as a byproduct.
Alright, so truly believe in how it can positively impact your future customers. And when you say the price, say it with confidence, and leave all that other fluff out, right? Keep out all the other stuff, like, Oh, I know, it's a lot of money, like say the price with confidence it is what it is, make sure that they know what they're getting, make sure that they know the value that you're bringing to the table, and just really know your worth. And when you start coming at it with much more confidence like that, you're going to start to get a lot more yeses, you're going to start to help a lot more people, which in turn is then going to earn you more money. And the third thing that you can start doing is to just make sure to communicate the value of what it is that they're gaining. Okay. Now, I know today's episode was short and sweet. But I hope that it helped you. Listen, we're all in this together or one day at a time trying to be better, trying to do better, trying to have a bigger impact. So if you found this episode helpful, it would be so awesome. If you could share it with one friend. You think that this might help. So thanks so much for being here today. You know, I love you. I think you're awesome. And I will see you the next time. Bye.
