Hey, my friend! What's up? And welcome back to the Do Life Big Podcast. I'm so excited to have you here. As you can tell, I'm feeling a little under the weather. I have a major major head cold, going on some kind of virus and I just can't keep seeming to kick it. I just can't seem to kick it. So bear with me here. As we get through this episode here, it's going to be a good one. And if you are an online entrepreneur whose income has plateaued for at least the past three months, or it's even gone backward, you're going to want to make sure that you tune in to this entire episode because we're going to be talking exactly about that topic, and how to overcome it, how to get to the side.
And I can teach this. And I can talk about this because I've actually lived it. And I've gone through it myself as an entrepreneur, there's ups and downs, and there's peaks and valleys, and I've gone through it all. And so one of the really cool things about going through the lows in business and going through those roadblocks is that you learn a lot from them. And when you come out on the other side, you can now use that knowledge to teach other people like us.
So if you are that discouraged entrepreneur with big dreams, then you have most likely been plateaued in your business, or have even gone backward in your income for at least three months, even though you've been showing up and doing the work. If you're like most online entrepreneurs, then I know that you're showing up consistently to work on your business every single day. But you still have that little nagging voice in the back of your head saying, “Is this really possible for me?” Or you're reading all the personal development books, you're listening to so many podcasts, you're attending all the live events, you're doing all of those live events, at least once a week, you're participating in training, you're showing up and doing the things, you're sitting down to work every single day to make the most of your time. But then you always find yourself slipping back into the social media distraction, right? Where you start scrolling through Instagram, checking out what everybody else is doing. And you end up just wasting time. And you end up wasting all this time just scrolling instead of actually doing what you're supposed to be doing. And now, if you're anything like how I was before, as you look to the other entrepreneurs in your space and in your industry, who are crushing it one time gave you hope and inspiration, you know, you'd look at those people, and you'd think, “Hey, you know what, that's awesome. If they're doing it, then that means I can do it too.” Now you find yourself looking at those people. And you're telling yourself, “Hey, you know what, they're only succeeding because they haven't easier than you do.” And now because of all of that, right now, your mindset keeps reverting back to negative thought patterns that keep going back to you comparing yourself to others and you feeling defeated. And all of that training now that you've gone through and that you invested in, literally just feels like nothing but wasted time and money. And every day, you struggle to actually accomplish what you wanted to accomplish.
You know, you had that blog that maybe you had to post. Yeah, that podcast that you had to record. All of that just gets kicked right down the road and gets kicked off to the side. And it just makes you feel like it's really unlikely that you will ever hit your big goals and dreams and that six-figure business goal that you had. It seems like nothing but a pipe dream. Listen, I know what it's like to go through that. And I also know that you're someone who wants more confidence, right? You want more excitement in your life, you want more income growth, you want more self-belief. You want freedom to go on vacations with your kids, you want to be able to book that cruise, and you want to be able to go to Disney. You want to be able to go out to a fancy restaurant with your spouse and not worry about what the bill is going to come to. You want to be able to not have any stress around money at all. You want to be someone that has more courage, and you want to feel proud. And what I figured out is what's going on here and why this is happening is actually what's called the Groundhog Cycle.
Now, this is something that I created. And I figured out that everything that you're going through, everything that I just described if you can relate to one or more of those things, is the Groundhog Cycle. And I was in this, and I'm gonna explain to you at the Groundhog Cycle is now I'm getting up there with my age.
All right, and I don't know if you've heard of the movie or seen the movie called Groundhog Day. But if you haven't, it basically is a movie with this guy who wakes up every single day on Groundhog Day. Every single day, he wakes up, he gets up, he goes through the motions, and he does his thing. And the next day, he wakes up; it's Groundhog Day again. And he keeps repeating the same Groundhog Day over and over and over again. And he can't get out of that until he learns the lesson he needs to learn. And this is what happens a lot of times in our businesses, where it can start to feel like we're literally living in Groundhog Day. We're in this Groundhog Cycle, is what I call it, where we're waking up. And we're showing up for our business. And we're doing the same thing, or the same things to grow our business that maybe were working before, maybe they were helping us build our business, maybe our income was growing. But we continue to wake up and do the same things every single day.
Little hoping – hoping that we're going to have a different outcome. But we're not getting another outcome. It's the same result, the income isn't growing, we're plateaued, or we're starting to go backward. And you might start to try to implement something new one day, but nothing ever fixes it, nothing ever makes it last, you always just revert back to plateaued income growth, or you start to revert backward in your income. And the reason why nothing is changing is because the real root problem of why your income isn't growing comes from within.
And most entrepreneurs don't even realize it. I went through this. I lived through all of this. So I know what it's like to be in the Groundhog Cycle for a good two and a half years where I would wake up, and I would do the things for my business. And I was just stuck in a rut of doing the same things for my business over and over again, every single day. The same actions of my business that were producing income before and no longer was producing income accelerated income growth. It had plateaued. And I kept doing it, doing it, doing it, doing it. And nothing was changing. And this went on for literally two and a half years.
Until I finally realized after all of the money, I spent invested into training, into all the personal development I was doing. After 10 axings, everything I was doing and working longer hours and getting less sleep. And working harder and working more, I finally realized that the root of the problem was really, with inside of me, the root of my problem of what was keeping me stuck was my inner thoughts, my inner thoughts, and my beliefs about myself.
Because the truth is working on your inner thoughts and beliefs, it is the only way to truly remove that block that is keeping you from having that success you want in your business. What can we do about this here? So first of all, I have a couple of different things that I can give you that can help you get started in the right direction here, get the ball going in the right direction here so we can get out of this plateau and actually see that income growth that we want. Now, in my Mindset Accelerator program, just to kind of give you a little look behind the scenes here of what goes on in that and kind of get you started with here and get this ball rolling. My program teaches you three pillars, there are three pillars. The first one is Identifying. The second is Extracting, and the third one is Ingraining. And the whole point of this program is to get you to be able to figure out what those hidden beliefs are that are keeping you stuck. Because we all know it's not about just working hard. If working hard alone always gave you the results that you wanted and produced the income growth that you wanted, then everybody who worked hard would see the income growth that they wanted. But you're working hard, aren't you? I was working hard for those two and a half years, and it wasn't growing. So we know that that's not true 100% of the time. And so we've got to spend time focusing on being able to identify what it is. That's actually keeping you stuck. Now for me, when I was going through that two-and-a-half-year plateau there. What was keeping me plateaued was that I had a limiting belief.
If around failure, in my eyes, in my way that I interpreted was, if I failed, or when I failed, that meant that I was the failure. And that was the limiting belief that I had. And that was the mindset that I had in the belief around that I carried with me for two and a half years, constantly just trying to avoid failure, not really understanding that failure is more important than the winds. And so, I would try to avoid it because I looked at it as a bad thing. And then when it did happen, which of course it does, because you're an entrepreneur, and it's going to happen more times in the winds. When it happened, I made it mean that I was a failure and that I wasn't meant to do this. I wasn't meant to go as far as I wanted to go. And I created this whole BS negative story that was a total lie around it. And that's what most people do. And that's why most people plateau or even go backward in their income. And so we want to be able to fix this. And so if you were sitting here across the table for me right here, as I sit by my Theraflu. And if I said to you, “Hey, what was your big reach goal for 2022?” And you maybe you looked at me, and you said, “I really wanted to have a six-figure producing big business by the end of 2022.” And it didn't happen. And then I said to you, “Okay, well, why do you think it is that you didn't achieve that goal? Or what is it that is preventing you from reaching that goal now?” Whatever that first thought that comes to your mind, is your limiting belief. That is the thing that's keeping you plateaued.
Now in my program, I go over in-depth several different ways how to identify what your specific beliefs are that are keeping you plateaued. This is just one basic way to get you going in the right direction because I want you to at least become aware of what your thoughts are when you think about your goals and your business, like what are those internal thoughts. So being aware of that is, is really important. And one of the things that I did one of the mistakes that I made was that when I was going through this plateau, not only did I look at my failures as me being the failure, and me really just fearing failing, I was just so wrapped up in being perfect all the time and having everything go perfect in my business, which is, “Oh my gosh, like, that's not possible.” But what I started to do was, I started to also look at other people who were succeeding in my industry. And I started to say things like, “Well, I just am not going to be able to produce the amount of income as quickly as I want to because I have little kids at home.” That was the belief that I had, right? And I would look around at all these other people. And I'd be like, “Well, they don't have three little kids at home, or they don't have two little kids at home.” And also, you know, are running a business on the side. And while that was true, some of the time, it was not true 100% of the time because there were plenty of other people who were crushing it, having accelerated income growth while being home raising more kids than I had. So that was a belief that I had around it. And that's a really, that's another really good way is to think about that.
When you have those beliefs in your mind, ask yourself, “But is that really true 100% of the time?” It's not always 100%. Get really clear with yourself, you know, really get clear with yourself, like, don't feel bad about yourself for having a plateaued income growth or going backward. This can all be fixed. You can work on this. You can get your income growing again. Trust me. I know what it's like to be feeling discouraged.
You know, you're that discouraged entrepreneur, but deep down, you still have those big dreams, and you know that you're so capable of them. And you absolutely are worthy and deserving of them. And you 100% can go and achieve those things. But it starts with focusing on within. And so, my Mindset Accelerator program isn't open yet. So we can't get enrolled in that at the moment. But stay tuned because I will be opening it soon.
In the meantime, you can go to kathireuter.com/thinkthisnotthat. And this will all be in the show notes as well. And you can get started, and you can just download that free guide that will list all of the most common limiting beliefs and what you should replace them with instead, the key right here to getting started in you being able to identify what your specific beliefs are that are keeping you plateaued, is then being able to replace them with a more empowering belief. And so this cheat sheet that I created is a really easy way to at least start to get you moving in the right direction to start to get yourself thinking a little bit differently.
And the next thing that we have coming up, which I am super, super, super excited about, I haven't shared this anywhere yet. So if you're listening to this in real-time or maybe like a couple of days after it, you're going to have the chance to be a part of this. But we are hosting our very first live virtual event on April 24, for one hour at 9 pm Eastern Standard Time. I am so pumped for this. If you go and you download the “Think This, Not That” guide that I just mentioned, you'll automatically be receiving information about this. So that way, you can stay up to date with it, you can become a part of, you can join it if you want to. You don't have to.
And it's called Power Up Live. And I'm going to be hosting it with two other totally badass women, Alicia and Liz. And it is going to be freakin epic. If you can just imagine just one big happy hour with music, and a combination of networking with new like-minded besties from all across the country. And then you're gonna be able to hear from myself. And you're gonna be able to hear from Liz and Alicia for a couple of minutes each, just on different topics. And we're going to be doing a prize giveaway. And if you're just someone who is just looking for a really positive and uplifting event, to just boost your confidence, and this is definitely freaking it's going to be so high energy, you are going to feel like a million bucks. And there's nothing better than being surrounded by other go-getters, ambitious people who want to grow and who want to better themselves. I freaking love that. It will be completely free for the first 24 hours to enroll. More details to come on that, and then after that, it will be a small, a small amount to get in. But you don't want to obviously miss out on free because free is for me. So for the first 24 hours, it will be free to get in there. So stay tuned on that.
And I really hope that today's episode helped you out. You know I believe in you. I love you. I think you're awesome. And thanks for listening, and I will see you the next time. Alright, bye!
